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  • Writer's pictureMatt Middleton

How Effective is Video Marketing?

Updated: Oct 20, 2022

Undoubtedly, video marketing should be one of the most important parts of your company’s marketing toolbox. Video is probably the most versatile and profitable digital marketing tool you could hope for. Here are just seven reasons why you should be hiring a professional video production company to help in promoting your products or service.

1. Video = Sales

Adding a video to your home page or landing page can significantly increase conversions. Studies show that 74% of users who watched an explainer-video about a product or service then went on to purchase it. If a picture can tell a thousand words, imagine what 25 pictures per second can do!

2. Video = Trust

Want to know what the bedrock of conversions is? Trust. And building trust should really be an aim all by itself. Let new customers come to you by providing them with interesting videos packed with useful information. If you want to establish your business online, you must get serious about video. Promotional videos can foster trust. Some consumers are still sceptical about buying products and services on the internet because they fear fraud and cheating. But quality marketing videos, made regularly and to a high standard, present your products or service in a trustworthy way and instil confidence in your potential customers that you are a reputable company.

3. Google Loves Video

Having a video embedded in your website means visitors are likely to spend longer on your site. Plus, since Google now owns YouTube, it’s become more important than ever to have video content if you want to be appearing high up in searches. Statistics from 2018 show that Google is around fifty three times more likely to rank your website highly if there’s an embedded video on it… Yes, fifty three times more! And that percentage is only getting higher.

4. Video Appeals to Mobile Users

YouTube reports that the number of videos viewed on mobile phones rises by around 100% every year! Also, a study found that consumers are over 40% more likely to feel a sense of connection to your brand if you deliver videos and ads to their phone. So what happens if you don’t have videos available when the person comes to your website? They spend less time on your site, reducing your Google ranking. What happens if you don’t have a YouTube channel with regular high quality videos? People don’t feel as connected to your brand or company. They are less likely to purchase your products or services.

5. A Video Can Explain Anything – And In Much Less Time

If you’re launching a new product or service, an explainer video is now a must. You can explain everything about it in just a few minutes or less, in an easily digestible format – without forcing the person to read an essay. In this fast paced world, people just don’t have the time to deep dive into your long product description – and they want to see the product in action. You could even introduce animation if the concept of your product or service is more complex.

6. Video Encourages People to Share on Social Media

If you have entertaining and well-made videos on your socials, consumers are likely to share it with friends and family, effectively spreading your message further without costing you a penny extra. Facebook and Instagram are promoting video posts higher than picture posts, while YouTube is the second most used search engine after Google. If you’re up there, and you have engaging video content, your products or services could be found by many thousands more people than you could ever have reached if you didn’t bother with a video.

7. Video Doesn’t Cost the Earth Anymore

Video advertising has become not only essential, but thankfully, much more affordable too. Gone are the days where it costs £5000 to make a professional video. You can use an instant price calculator online and find professional videographers from just a couple of hundred pounds.


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