“What? They’re not terrible!” … Are you sure? There are so many things to get wrong that it’s likely you’re making at least one of the following errors. Keep reading and learn how to ensure your product pictures are enticing customers, rather than putting them off.
1. You aren’t using lighting correctly Lighting is one of the key fundamentals to getting a photograph properly exposed. Getting this right avoids the need to crank your ISO to a point where noise is introduced, helps to avoid harsh shadows or uneven lighting, and brings attention to the parts of the product you want to draw the viewer towards most. If you are relying on room lighting, i.e. the lights already fitted to the ceiling, you are never going to get a quality image. Even with basic ring lights and small light boxes, you do get some improvement but unless you learn about lighting more professionally, and invest in some proper lights, you’re always going to be struggling to compete with companies who hire a professional photographer – making your products look worse than the competition. For example, do you know about three point lighting? If not, you better search some videos about professional lighting before you take any more shots. 2. You’re using a phone camera Granted, the very latest iPhones have excellent built-in cameras. But most of the functions are automatic, such as focus/aperture/depth of field/exposure, meaning you never gain full control of the shot. This is why you’re struggling to get full focus from front to back of the product, or to get close-ups of specific product features without a load of blurriness in the image. You need a proper camera like a DSLR or mirrorless, and it must offer entirely manual features. 3. You’re using a proper camera… but have it switched to automatic settings Ok so you have a DSLR or mirrorless camera, but you are letting it do all the work (just like you would with a phone) – this isn’t likely to result in anything better than just pointing a phone camera at the product. In fact, it might be worse. You need to learn about manual functions so that you don’t, for example, blow out the highlights or have parts of the image that are out of focus. Yes, you might not know about photography basics like ISO, aperture and composition, and it can be extremely time consuming to learn, which brings us onto number 4… 4. You’re relying on yourself or your staff to get it right If you want to manufacture a product, you go to a factory. If you want to sell your product online and deliver it to the customer, chances are you send it via DHL, Hermes, Royal Mail and such. Yet, you rely on yourself to ensure that your product images are on par with your competition. Big error. Before your next shoot, consider hiring a professional to take pictures in their studio. It costs more upfront to hire a professional, but long term you are likely to lose more if you opt to use amateur pictures that just put customers off. There are some great photographers around and choosing one can be hard, but if you contact Glowfrog Video Production, we can not only take your product pictures professionally in our studio, we can also bundle in a short product video - all for a much, much, much lower price than most photographers charge without any video included at all! Call us on 01332 492465.