Choose a video style

Choose a video style for your video marketing and business video strategy. Based in Derby, we are an expert video company and video marketing agency with a videographer team like no other. Choose a style below, or contact us if you have something else in mind.

Talking Heads

Great for service businesses and testimonials. If viewers can see you while you speak about your product or service, they will think you’re more trustworthy, relatable and knowledgeable. These factors help your video to convert those viewers into buyers.


A tutorial video like this provides valuable information to potential customers, meaning more people are likely to watch your video. They’re also naturally more engaged by this style of video, so audience retention is easier to achieve. You can adopt either a soft-sell or hard-sell approach with this type of video.


Overview videos are usually more of a hard-sell that show-off your business and services. They're great for audiences that are already interested and need that push over the line to make an enquiry, as a video like this will make you look a superior choice as opposed to enquiring with your competitors. Great for websites.

Hype Edit

These energetic and intense 'hype edit' videos are excellent at retaining a viewer's attention. It's also a very modern style and can reflect very positively on your brand. Particularly well suited for businesses to do with high energy activities like sports, as well as event promo.


This is more akin to a TV advert. The video focuses on the lifestyle and ambitions of your potential customer, while including some close-up product shots to achieve an effective soft-sell technique. It works everywhere (social media, YouTube pre-roll, your website) and is similar to the 'hype edit' style in that it is super engaging.


A highly visual style, well suited to promoting products on social media and YouTube pre-roll adverts, as they grab the viewer's attention from the very start. These are filmed in a studio and bring your product to life with special effects. It works for any kind of product and particularly well with small size products.