What Kind of Video Do I Need for My Business? [WITH EXAMPLES]

Whether you're looking to build trust, explain your services, or attract new customers, choosing the right type of marketing video can make all the difference. At Glowfrog, we offer a wide range of professional video production services, each tailored to a specific type of business or marketing need. If you're asking yourself 'what kind of video do I need for my business', here’s a breakdown to help you decide which is best:

Business Overview Video

A one to three-minute video that gives viewers an overview of your business and why they should choose your products or services, with every shot carefully planned and typically filmed in one day. Perfect for service providers, B2B companies, manufacturers, and businesses with multiple departments.

Retail Shop Promo Video

This is a one-minute promotional video filmed throughout your store and paired with a voiceover, offering a format similar to a Business Overview but designed specifically for small to medium-sized retailers who want to drive more footfall via their website and social media.

Interview Video

Often combined with B-Roll footage, interview videos are ideal for case studies, client testimonials, or staff interviews, making them a great choice for B2B companies, service providers, or any business that wants to showcase client stories or promote business developments in a compelling way.

Event Highlights Video

We film guests, performances, speeches and 'vox pops' (guest interviews) to create a high-quality event highlights video - an excellent choice for showcasing any corporate event, seminar, or presentation and reinforcing your brand identity.

Premium Product Studio Video

These tailored videos are designed to create a strong impression of quality and highlight features and benefits, making them perfect for premium products or those requiring a significant advertising push where a higher production value is justified. Effectively a premium version of an E-Commerce Product Video...

E-Commerce Product Video

We create studio-shot, professional-quality product videos that explain features and benefits - with or without voiceover - making them ideal for e-commerce stores or brands needing affordable, batch-style production for multiple product listings.

YouTube Video

Tailored for YouTube, these videos can include everything from talking-head advice clips and podcasts to live-action product demos, making them perfect for businesses looking to launch or grow a channel with high-quality, engaging content.

Training Video

Professional training videos are an investment in staff performance, satisfaction, and overall business efficiency. An especially smart choice for companies that regularly train new or existing employees and want to save time and money in the long run.

Bespoke/Custom Video

If your vision doesn’t fit a standard category, we can produce virtually any kind of marketing or corporate video - ideal for businesses with unique ideas or requirements not covered by our preset packages.

Choosing the right video type depends on your business goals, your target audience, and how you want to deliver your message. At Glowfrog, we take care of everything - from strategy and pre-production to filming, editing, and delivery - so you can focus on the bigger picture.

If you'd like to receive a video production estimate within 24 hours, just fill in the short form below.