If you manage a website that sells products directly and wish you could generate more sales, you’re not alone.
In this article, we’ll explain how you can create a snowball effect sales boost for your brand or e-commerce website – a positive feedback loop that not only converts many more visitors into customers, but also continually brings in more and more website traffic organically, greatly increasing the number of opportunities for sales conversions to occur.
Customer Confidence
For consumers, when buying on an e-commerce site, the uncertainty surrounding product quality and company integrity is often the biggest factor that results in abandoned carts. As compared with in-person sales, there's more hesitation to purchase online, as people can’t touch or try-out the product before buying.
Product videos are a solution to this, as they allow people to see products in-action and more easily understand features or functionality - in a way that still images cannot portray.
Yet, so many e-commerce websites today either continue to rely solely on still images, or include low-budget DIY videos that can actually undermine the product's perceived value and drive potential customers away.
In contrast, studies show that a high-quality product video makes consumers 86% more likely to buy, as it reassures them that they’ll be receiving a great product from a trustworthy company. The superior video production implies that you care strongly about product quality – right through from design, to how it’s marketed.
It's this inspiration of confidence, both in the product itself and in your business, that converts more website visitors into customers – resulting in a potentially huge revenue boost, when done correctly.
Snowball Effect Sales Boost
In addition to greatly boosting the chance of a sales conversion when website visitors watch your product video, the very fact you have compelling high-quality product videos embedded in your website is also a fantastic way to boost your Google search ranking (SEO) and win more organic traffic.
Google’s algorithm generally favours websites with high quality, relevant video embedded. That’s because the videos usually increase website visitor ‘dwell time’, i.e. they spend a longer time on your website before leaving, implying to Google that your website is a good fit for relevant searches. This gradually improves your search ranking over time, which leads to you receiving more organic website traffic.
This new traffic then also spends time watching your product videos, increasing their ‘dwell time’ and providing more evidence to Google that your website is highly relevant to certain search terms. This, in turn, then drives even more traffic to your site. It’s a positive feedback loop that gradually creates an e-commerce sales boost.
All these new website visitors are at a much greater chance of becoming customers, too, because the video itself – so long as it is to a professional standard that inspires customer confidence - will persuade many more people to buy.
This is what we mean by the snowball effect sales boost that high-quality product videos create. They not only greatly improve the chances of a sales conversion, but also - thanks to their SEO benefits - they continually build momentum in terms of creating more and more opportunities for that sales conversion to happen.
The snowball can keep getting bigger and bigger, to the point where if you sell products through your website, it becomes a no-brainer to embed professionally-crafted videos throughout your product listings - automatically increasing revenue with this simple action.
You Could Improve Online Sales by Over 80%
Our product video clients regularly report sales improvements of over 80%, either in terms of sales volume, speed of sales, or both.
One such example being English Electric – they found that 88% of customers on their new fridge-freezer range had watched the relating video before making their purchase, and they sold out of more than 1500pcs in just one month after the videos were embedded to their site – over three times faster than similar previous product launches when they only showed still images.
E-Commerce product videos like this can cost as little as £250 to be produced professionally.
After producing this promotional product video for one of our clients, they sold out of over 1000pcs in just 15 days.
The trick is to ensure that your video content is engaging enough to keep visitors on your site. Poor-quality videos, which don’t hold attention (or worse, cause visitors to leave quickly), can have the opposite effect and harm your sales. That’s why it’s so important to adopt professionally-made product videos, if you want to achieve the snowball effect sales boost.
Specialist product video production companies can deliver the professionalism required, while also likely being able to demonstrate product features and functionality in a clearer and more compelling way, resulting in your potential customer having a lot more confidence.
Glowfrog Video Production specialises in creating effective, compelling product videos that convert website traffic into customers. Let us help you elevate your brand and drive the sales your business deserves.
You can choose your particular video style and see ‘from’ prices by clicking the button below, as well as arrange a trial video for the E-Commerce style if you so choose.
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