With video now being the most popular digital marketing tool, your company’s video content needs to be as professional as you want to appear - not only to impress customers and create sales, but also to keep up with your competitors. There is a direct correlation between the quality of your video marketing and how well customers perceive your business. Video marketing is becoming more and more essential, so it’s important to do it well in 2024. Here are some big reasons why you should consider hiring a professional video production company to promote your company effectively.

Staying relevant Over the last few years, there has been a 63% increase in the number of businesses that use video as their primary form of promotion.[1] If you aren’t keeping up with your competitors and staying relevant by posting slick, well-produced videos, your company is at a serious disadvantage. Video is not only a great means to inform people about why they should buy your products or services, but you now actually need to be posting great videos to even get noticed amongst the competition. Don’t get left behind. To achieve the necessary level of high quality, you should really consider hiring a production company. Cost benefit It’s easy to assume that it isn’t worth the money to hire a professional video company, when you consider that filming on a phone doesn’t cost you anything. But it actually costs a lot more than you think.

Your 'homemade' looking videos are damaging your company’s image and reputation, ultimately affecting your bottom line when potential customers look elsewhere and buy from a competitor who seem more professional in their videos. Conversely, investing in high quality video marketing could be the trigger for big growth in your company this year. Great return on investment Your ROI for this form of marketing will be determined by the quality of your videos and how effectively your message is conveyed. In a survey, 86% of marketing professionals reported that they used video as a marketing tool - 78% of which considered videos to be responsible for a direct increase in sales.[2] Let’s look at a representative example to illustrate the ROI you might achieve.

If the promoted product retails at £30 and the promotional video is seen by 50,000 potential customers, just a 1% conversion rate would create sales of £15,000.

Assuming that a professionally-produced marketing video might cost around £2,000 to create and promote, and you gross £8,000 on the £15,000 of sales, that leaves you with £6,000 that you wouldn't otherwise have had.

Extrapolate this over a range of products/services, with higher retail prices, more video views, and/or a higher conversion rate, and this explains why so many marketers are hiring professional video production companies.

Boost your sales Seeing your product in action, or a video about how your service works, makes potential customers much more likely to buy.

Video is naturally much more enticing and engaging for a viewer, as compared with still images.

Unsurprisingly, around 8 in every 10 professional marketing videos have a positive impact on conversion rates and sales figures.[3]

In fact, your website visitors are 85% more likely to buy after watching a high-quality sales video.[4]

Professional brand image If you want your company to appear professional and win more sales through video marketing, there is absolutely no reason why you should be filming on a phone. Attempting to film on a phone leads to a ‘homemade’ and amateur look, especially if the person filming has little to no knowledge of professional videography. This in turn presents your company as amateur, small or unprofessional.

Even the greatest phone camera will struggle to compete with professional filming equipment. Unsteady shots, badly faked shallow depth, wrong frame rates, visual noise, uncontrolled focus shifting, terrible lighting, poor quality audio. These are just some of the many issues that top gear and knowledge can overcome – meaning your videos will be more effective and pleasing for customers to watch. Another often underestimated factor in producing professional videos is the amount of time and expertise required for editing. Post production often takes a lot longer than the filming itself and requires years of practice to become highly skilled at. The video is ultimately a representation of your company, so the editing needs to be superb. You can see, therefore, how hiring a video company is a must if you want to achieve more sales and the correct brand image.

Effective time management We’ve only covered a few aspects in this article but you can already get the sense that a lot of time goes into producing great video marketing content.

With time at such a premium in our fast moving business world, just the fact that you can save so much of it is a fundamental reason why you should hire a video production company. You can free yourself to focus on other aspects of your business, while professionals deal with your video marketing. Which video production company should I choose? There are many to choose from, but it’s wise to hire a video production company that specialises in video marketing and corporate videography, such as Glowfrog. This way, you know they have the skills necessary to do an effective job for your business. You can get a free, no obligation consultation just by filling in the short form below.

Sources: 1. WyzOwl.com 2. TheSocialShepherd.com 3. G2.com 4. Wix.com